"If you don't have a competitive advantage, don't compete" - Jack Welsh
Brand Consultancy Workshops
We know it's a struggle to grow sales and profits.
Our Proven 7 Step Brand Story Programme will help you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
Are you struggling to grow sales and profits?
Most business have little or no Differentiation. They lack Distinctiveness. They are ‘just another option’ with choice primarily driven by Price – a classic definition of being a Commodity.
Yet they still feel they have to 'do some Marketing'.
We disagree. We feel most marketing is wasted in that it has no clarity of message. We believe that before you invest in marketing you need to be totally clear about the message you are delivering and to who you are delivering it.
This is what we do….
Our Proven 7 Step Brand Story Programme
Helps you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
The result - increased turnover and profit and less stress.
Why do some businesses grow and others flounder?
We’ve analysed 100’s of business messages and marketing platforms – and to us, it’s obvious.
The businesses that grow know ‘what it is they are selling to whom’ – way beyond product or service – and focus on that. This is the core of your Brand Position, your Brand Story – the bedrock of all your communications and behaviours.
A workshop to inspire you and your team
Five hours to bring your brand alive
What you can expect from the workshop.
Our proven 7 step methodology
for creating your Brand Story.
We will help you to define: Your Why?, Your Differentiation, Your Emotional advantage - your Brand Story.
Writing your brand position
Together we will help you write your brand position statement using our proven methods.
After the initial workshop
Within 7 working days we will, working with you, mesh your own
work with that we provide to arrive at an agreed Brand Positioning.
You’ll then be streets ahead of most of your competitors and on the way to building
the most important thing on a successful Company’s Balance Sheet – Brand Equity.
Brand Positioning Workshop Prices
Below are some of our popular workshop packages.
grows 260% in just 18 months
Ideal loft Ladders
Ben wanted to grow his business from 80k turnover to 500k within 3 years. After we built his first site, Ben came back to us for an updated look and feel. Our graphic design team went through various concepts and we took photography to increase trust. Once the final concept was agreed we built the site in a number of weeks. With SEO and PPC the business is now set to grow beyond 500k within 3 years.
Some of our recent stories...
We’re a boutique agency
helping ambitious businesses with brand positioning.
Recent success stories
"I am delighted with the brand and website Jon created and also grateful for the practical business advice provided. I would recommend working with Jon if you are serious about developing your business and attracting more clients."
"If you are looking to get your business seen online and actually generate sales then Jon and the team at R.A.C.E.R®️ are the people to speak to. Would recommend without hesitation.
Miguel Calabrese MD
"The strategies that Jon has implemented has doubled our turnover with in 4 months. Jon and his team have been outstanding with the ongoing support, reports and guidance."
Ben Powling MD
Which branding workshop
is right for you?
Above and below are examples of our visual identity design process
The Brand Position of your business