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Most business have little or no Differentiation. They lack Distinctiveness. They are ‘just another option’ with choice primarily driven by Price – a classic definition of being a Commodity.
Yet they still feel they have to 'do some Marketing'.
We disagree. We feel most marketing is wasted in that it has no clarity of message. We believe that before you invest in marketing you need to be totally clear about the message you are delivering and to who you are delivering it.
This is what we do….
Our Proven 7 Step Brand Story Programme will help you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
The result - increased turnover and profit and less stress.
We’ve analysed 100’s of business messages and marketing platforms – and to us, it’s obvious.
The businesses that grow know ‘what it is they are selling to whom’ – way beyond product or service – and focus on that. This is the core of your Brand Position, your Brand Story – the bedrock of all your communications and behaviours.
Ben wanted to grow his business from 80k turnover to 500k within 3 years. After we built his first site, Ben came back to us for an updated look and feel. Our graphic design team went through various concepts and we took photography to increase trust. Once the final concept was agreed we built the site in a number of weeks. With SEO and PPC the business is now set to grow beyond 500k within 3 years.
June 8, 2019
We helped Tony and his team at The Design & Technology Association by creating a new visual identity, website, packages and pricing points for their new membership.
June 8, 2019
We helped Steve & his team position their brand at a specific target market of business owners looking to increase productivity. We designed a visual identity, assisted them to develop packages, video content & a new website.
June 8, 2019
We helped Martyn reposition his company, created a new brand, visual identity & website. We also assisted the company with pricing & the creation of packages and video content.
"I am delighted with the brand and website Jon created and also grateful for the practical business advice provided. I would recommend working with Jon if you are serious about developing your business and attracting more clients."
"If you are looking to get your business seen online and actually generate sales then Jon and the team at R.A.C.E.R®️ are the people to speak to. Would recommend without hesitation.
Miguel Calabrese MD
"The strategies that Jon has implemented has doubled our turnover with in 4 months. Jon and his team have been outstanding with the ongoing support, reports and guidance."
Ben Powling MD
What you can expect from the workshop.
We will help you to define: Your Why?, Your Differentiation, Your Emotional advantage - your Brand Story.
Together we will help you write your brand position statement using our proven methods.
Within 7 working days we will, working with you, mesh your own
work with that we provide to arrive at an agreed Brand Positioning.
You’ll then be streets ahead of most of your competitors and on the way to building
the most important thing on a successful Company’s Balance Sheet – Brand Equity.
Buying the best brand position workshop.