"If you don't have a competitive advantage, don't compete" - Jack Welsh
Brand Consultancy Workshops
We know it's a struggle to grow sales and profits.
Our Proven 7 Step Brand Story Programme will help you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
Are you struggling to grow sales and profits?
Most business have little or no Differentiation. They lack Distinctiveness. They are ‘just another option’ with choice primarily driven by Price – a classic definition of being a Commodity.
Yet they still feel they have to 'do some Marketing'.
We disagree. We feel most marketing is wasted in that it has no clarity of message. We believe that before you invest in marketing you need to be totally clear about the message you are delivering and to who you are delivering it.
This is what we do….
Our Proven 7 Step Brand Story Programme
Helps you position yourself in the minds of your customers. We will give you your Brand Story – your reason to be purchased.
The result - increased turnover and profit and less stress.
Why do some businesses grow and others flounder?
We’ve analysed 100’s of business messages and marketing platforms – and to us, it’s obvious.
The businesses that grow know ‘what it is they are selling to whom’ – way beyond product or service – and focus on that. This is the core of your Brand Position, your Brand Story – the bedrock of all your communications and behaviours.
A workshop to inspire you and your team
Five hours to bring your brand alive
What you can expect from the workshop.
Our proven 7 step methodology
for creating your Brand Story.
We will help you to define: Your Why?, Your Differentiation, Your Emotional advantage - your Brand Story.
Writing your brand position
Together we will help you write your brand position statement using our proven methods.
After the initial workshop
Within 7 working days we will, working with you, mesh your own
work with that we provide to arrive at an agreed Brand Positioning.
You’ll then be streets ahead of most of your competitors and on the way to building
the most important thing on a successful Company’s Balance Sheet – Brand Equity.
Brand Positioning Workshop Prices
Below are some of our popular workshop packages.
Photo4Me has had over 20 years experience selling online, but needed an uplift.
After one of our Brand Positioning Workshops we discovered that emotion is what we really resonates with their target audience.
Capturing the attention of visitors by reminding them of a location they have visited in the past.
Once we established their owned emotional selling point we created a new more modern brand that we felt would grab the attention of their target audience.
During this time we ran Conversion Rate Optimisation and discovered that some of their older site visitors were struggling to find the information they needed fast.
We added video to the page and positioned it in all the right locations where customers would be looking for information.
As soon as we added video to the site, Photo4Me gained an increase of sales of over 10%.
Some of our recent stories...
We’re a boutique agency
helping ambitious businesses with brand positioning.
Recent success stories
"I am delighted with the brand and website Jon created and also grateful for the practical business advice provided. I would recommend working with Jon if you are serious about developing your business and attracting more clients."
"If you are looking to get your business seen online and actually generate sales then Jon and the team at R.A.C.E.R®️ are the people to speak to. Would recommend without hesitation.
Miguel Calabrese MD
"The strategies that Jon has implemented has doubled our turnover with in 4 months. Jon and his team have been outstanding with the ongoing support, reports and guidance."
Ben Powling MD
Which branding workshop
is right for you?
Above and below are examples of our visual identity design process
The Brand Position of your business
Your dedicated brand & marketing team
What they need from you is a reason why they should relate, engage and buy from you. They need to know and buy into your Brand Story.
Integrity & Experience
Looking for advice on how to market your company online?
Please visit our Knowledge Hub for industry leading information.
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