Marketing Knowledge Hub
Our weekly articles aim to educate business owners and marketing managers to make better investment decisions with their online marketing.
What’s a Canonical Tag and How Do You Use it for SEO?
The canonical tag is an important part of technical SEO, but it’s far from the most exciting aspect of it. Nonetheless, understanding how to use the canonical tag correctly is vital to good SEO.
The difference between local, national and international SEO
The difference between local, national and international SEO may seem like a minor one, but there’s an important difference in the type of work that needs to be done, the difficulty and the investment
What are local citations? – Their importance in SEO
Local citation building has been an important part of local SEO for a long time now, but it’s not always clear to business owners what a citation is or why they’re so important.
SEO issues caused by faceted navigation and how to fix them
Learn about faceted navigation and the SEO issues it can cause in this blog post, as well as how you can fix these issues!
Google penalties – What are they and how do you check if you have one?
In this post, we cover what a Google penalty is, which different kinds of penalties exist and how to check whether you've been penalised.
Evergreen content – What is it and how can you take advantage?
Find out what evergreen content is and how you can reap the SEO and digital marketing benefits that it has to offer in this article.
Dofollow vs nofollow links – what’s the difference?
Find out what the difference between dofollow and nofollow links are and why understanding this difference is so important for SEO.
What is duplicate content in SEO and how can it be prevented?
Learn what duplicate content is, how it impacts your SEO performance and how it can be prevented in this blog post!
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