Read Our COVID-19 Update

A small update from us regarding Covid-19.

We understand that many businesses, big and small, are being affected during this time. We specialise in ensuring your business can tell its story in the digital landscape and now has never been a better time to tell your story online.

We are operating as normal, however our team is currently working from home. You can still contact us on our office number and our services remain unaffected.

If you are struggling in the current climate, we are here to help. Call us on 01322 764400 to talk to a member of our team. Alternatively, we can arrange a video call via Zoom.

We wish everyone the best during this time and stay safe.

From the whole team at RACER Marketing.

No Risk. Just Reward. Guaranteed!

Brand Refresh for ECON Group

The Econ Group approached RACER Marketing to assist in their transition to a group of companies with a common banner and in turn to build a new website to highlight the growth in their company.

In order to establish a clear brief and help Econ establish their place in the market, we carried out a Brand Position Workshop.

The workshop gave both us and Econ an insight to why clients choose them and helped them to discern; what they sold to who on what emotional platform. With this understanding of their OESP they could then establish their brand position.

Following the Workshop, our creative team took the existing and well established visual identity and brought it up to date. The key elements were arranged so that could not only be used in a flexible way but in balance with the company’s new group status. With each element of the group having its own identity that reflected its membership to the umbrella brand.

This work formed the basis of a brand guideline document that would set the tone for the printed and digital material. With this in place a complete suite of stationery, uniforms and van livery was created and work commenced on an overhaul of the companies web platform.

Talk to the Team at RACER Marketing >