Video Generates 10% More Sales for Ecommerce Platform
Visual Identity Journey
Photo4Me has had over 20 years experience selling online, but needed an uplift.
What We Did
After one of our Brand Positioning Workshops we discovered that emotion is what we really resonates with their target audience.
Capturing the attention of visitors by reminding them of a location they have visited in the past.
Once we established their owned emotional selling point we created a new more modern brand that we felt would grab the attention of their target audience.
During this time we ran Conversion Rate Optimisation and discovered that some of their older site visitors were struggling to find the information they needed fast.
We added video to the page and positioned it in all the right locations where customers would be looking for information.
As soon as we added video to the site, Photo4Me gained an increase of sales of over 10%.
What They Said
Before and After
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