How to Increase Conversions of Your Email Campaigns
September 25, 2020
January 12, 2021
Email marketing is a great way to stay in contact with potentials customers and clients. It can also be a very effective marketing channel, improving your marketing efforts and increasing your revenue. That being said, email marketing isn’t always easy. In this post, we’ll give you some tips on how to increase conversions of your email campaigns.
Not seeing a lot of success with your email marketing, or need some help with a few of the tips you read below? Here at Racer, we offer a variety of marketing services and we’re always happy to see in what way we can best support your business. If you need some help, feel free to give us a call or send us a message.
Optimise sender name, email address & subject line
No one likes receiving spam messages from companies, regardless of whether they like the brand or not. By personalising the email address you send from and adding your name as the sender, you can create a more personal feeling to the email. This prevents emails from getting marked as spam as easily and also makes the emails more personal.
When it comes to the subject line of an email, make sure it’s written as if you are talking to them directly and that it makes them want to read the email. Make it enticing by learning a little about copywriting or even hire a copywriter to write the subject lines and first few sentences of your email. By doing this, they will read a larger portion of the email and more people will click through.
Write for the reader
Writing for the reader is something that’s worth mentioning for all marketing channels. It can be easy to get caught up in what you want or what you find important/impressive, but it’s really about what interests the reader. Ask yourself whether you are using too much jargon, or whether you’re getting too technical for the reader. If you’re a roofing company, it’s great if you use a software system for scheduling and planning new projects with various functionalities, but if the end benefit to the client is that you’re able to cater to their problem faster then that’s what you should focus on in your writing.
Sticking to the main benefits for the reader and using language they’ll understand is a huge part of effective communication. By doing this in your emails, you’ll ensure people are interested in what you have to say and understand what you are offering.
Stay in line with your branding
Branding, branding, branding. We can’t get enough of it here at Racer since we’ve seen what it can do for a company. Ensuring your emails have an on-brand design, with a strong brand voice, and a clear logo ensures consistency. This consistency is what keeps your company top-of-mind, promotes trust, and ensures clear expectations are set, ultimately helping you keep clients and customers happy.
Optimise emails for all devices
This is a given really, but it’s something that’s vital to improving your conversion rate. You need to make sure that your emails work well on all screen sizes and that images and HTML can be loaded easily. Some clients may have certain features turned off which can lead to very strange designs, so make sure the layout and design work in all situations and the message isn’t hidden when certain features are turned off or when they’re on a different device. It can sometimes be better to keep things simple to ensure the message is clear on all devices and email accounts.
Consistency is key
Being consistent with your email marketing is a huge part of increasing the conversion rate. If your subscribers only hear from you a few times per year, then it will take a long time before they start remembering you and what you offer. People’s inboxes are often flooded with messages, and a single email may get swamped before they have a chance to view it. Ensuring you have a consistent schedule will have a big impact on the overall effectiveness of your campaigns.
Don’t spam your subscribers
This is a tip that goes hand in hand with the previous one. Although it’s important to stay consistent, it’s also very important not to spam your subscribers. Doing so will lead them to unsubscribe or even get angry, creating a negative feeling towards your brand. There’s a fine line between spamming and being consistent and it’s a line you’d do well to not cross. Testing open rates and the number of emails you send will help to find out what the ideal number of emails per month is.
Send something they want to read
Finally, send them something they want to read! Sending countless false offers or meaningless messages will not only lead to far worse conversion rates but also lead to them marking your emails as spam. Send them genuinely helpful tips & offers instead of just sending emails out for the sake of it. This will keep people opening your emails and also keep people interested in your brand and offers.
Email marketing is an important part of any marketing campaign, and increasing the conversion rate will make your email marketing far more effective. If you would like some help with your email marketing, please give us a call or send us an email and we’d be more than happy to see how we can best help your company achieve its marketing goals.