How to Grow your Business Through Covid-19

How to Grow your Business Through Covid-19

With 2021 just beginning, businesses are starting to look towards, and plan for, 2021. 2020 has been a rough one for a lot of businesses, and with uncertain times and a changing economy, it’s more important than ever to be prepared for what 2021 has in store. Marketing is one of the most important aspects of any business, so in this post, we thought we’d give you some tips on how to grow your business in 2021.

What happens when someone searches your company on Google, but can’t find it? You lose the client, but you also don’t come across as a trusted business. Even worse, a competitor may try to appear in the search results for your company name, which will mean the client that searches for your company ends up going to your competitor.

Through effective marketing you will be able to ensure that your business appears high in searches no matter what you competitors try to do.

A graph of a business growing through COVID-19
Graph showing enquiries via WhatsApp for April 2020 - November 2020.

If there’s something we all should have learned from 2020, it’s that we should embrace change and move with it instead of trying to resist it. New opportunities and challenges come and go, some more impactful than others. Recession and fear are two things that cause a lot of companies to stop investing in their marketing when it’s actually the perfect time to double-down. Reducing your marketing spend is an easy way to cut costs, but the cost to your business can be even more severe if you stop growing in a time when your clients may order less, or even stop completely.

In a time when the economy has taken a hit, investing in your marketing can be a great way of turning a challenge into an opportunity. The cost of marketing reduces during this time, as ad spend goes down, companies go out of business, and there’s less competition on the different marketing channels. Embrace change and look for the opportunities that come with it!

If you’re interested in working with a marketing agency to grow your business online, send us a message or give us a call to see how we can best support your company.

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You have a business service or a product that you need other companies or people to find. You need to market your business or product to the correct audience. Our team with over 50 years experience can build a marketing campaign that will generate the leads you need.

What they need from you is a reason why they should relate, engage and buy from you. They need to know and buy into your Brand Story.
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