Yuriy and his team had created a very successful business creating stunning pieces of bepoke joinery for the decerning client. However their brand YK-Joinery was holding them back.
With a focus on the delivery of many types of joinery and supplying to the commercial market we identified within one of our brand positioning workshops a clear niche for specisling within the lucrative bespoke wardrobe sector.
From the brand position we identified that what Yuriy and his team produced was way above normal joinery, they created statements of design. Our team worked on created a brand that pronounced the ethos of the comany going "Beyond Joinery"
We worked with the project and designers at Beyond to find the projects that were the most commercially viable and which brought the most value to their customers. We branded the packages inline with the newly formed brand position.
We spent a day shooting a video of one of their best clients, to realy understand why Yuriy and his team were a cut above the other joinery companies out there.