Our Work

Rebrand and Website for legal firm Surenity Employment Law

Surenity Employment

Surenity Employment Law is a London-based law firm, experts in all aspects of Employment Legislation and specialising in Industrial Tribunal Resolution.

Visual Identity Journey

Screenshot of website at tablet size.
Screenshot of website at desktop size.
Screenshot of website at mobile size.

The Story


Surenity Employment Law approached us as they wanted to develop a new brand which would specialise in Employment Law.

What We Did


Following our proven 7 step program, we established that the main reason people chose a law firm, is that they feel a personal connection with them.

They want to use a company who has their best interests at heart and doesn't just want to charge them a high hourly fee without understanding their business.

Surenity Employment Law took this and developed the Brand Position Statement "We've Got Your Back" to ensure that even subconsciously, the site always appeals to the emotional fear that someone will not work with someone who has their best interests in mind.

After the brand strategy was agreed, we looked at a range of colour schemes and fonts that would appeal to their ideal customer.

Surenity Employment Law knew that they were not the cheapest company in the market and that the brand would need to appeal to clients who were prepared to spend a little more money to ensure they had great quality.

We developed a classic Serif font as well as a navy blue and gold colour scheme which would work for many years to come.


Through our experience in building websites we knew that video would help increase conversions by up to 80%. RACER developed product explainer videos and process videos to make it clear how Surenity can provide expert legal services in a clear and concise way.

What They Said

Surenity Employment
Rebrand and Website for legal firm Surenity Employment Law
Mockup of iPhone.

Before and After

(Slide the handle)

Website screenshot after RACER worked on it.
Website screenshot before RACER worked on it.

Transform your online marketing!

Transform your online marketing now!

Book a free consultation
No items found.

Your dedicated brand & marketing team

You have a business service or a product that you need other companies or people to find. You need to market your business or product to the correct audience. Our team with over 50 years experience can build a marketing campaign that will generate the leads you need.

What they need from you is a reason why they should relate, engage and buy from you. They need to know and buy into your Brand Story.
Dedicated brand & marketing graphic.

Integrity & Experience

We are a TrustPilot partner, Google Partners, registered with ICO and a NatWest sponsored award winning company as best B2B company in the Dartford Business awards


Looking for advice on how to market your company online? 
Please visit our Knowledge Hub for industry leading information.

300% return
or your money back*

Our customers have been getting back more than 3 times their investment in online marketing for over 4 years.

tell me more about the guarantee

*Terms and conditions apply to our guarantee.
For more information please contact us using the contact page or by clicking the green button above