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A small update from us regarding Covid-19.

We understand that many businesses, big and small, are being affected during this time. We specialise in ensuring your business can tell its story in the digital landscape and now has never been a better time to tell your story online.

We are operating as normal, however our team is currently working from home. You can still contact us on our office number and our services remain unaffected.

If you are struggling in the current climate, we are here to help. Call us on 01322 764400 to talk to a member of our team. Alternatively, we can arrange a video call via Zoom.

We wish everyone the best during this time and stay safe.

From the whole team at RACER Marketing.

No Risk. Just Reward. Guaranteed!

Rebrand for Intrepid Protection

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Intrepid Protection Case Study


Introduction

Marketing is storytelling, but how can you tell the right story, to the right audience?

Ed, the Managing Director of Intrepid Risk Management, approached us to differentiate his brand from his competitors and tell the story it deserved.


Positioning Your Brand

Services (Brand Positioning Workshop)

Through our Brand Positioning Workshop, Ed worked with our expert branding consultants to define his brand’s story. This includes defining the brand’s core message, understanding his target audience and his customer’s emotional pain points.

Following our proven 7 step program, we worked with Ed to reposition his brand and help him define his business story in a way which would resonate with his target audience.


Intrepid Protection

Protection An Absolute

No Shortcuts to Certainty






Creating Your Story

Services (Website Design & Build)

To create Intrepid Protection’s story, our Head of Creative Mark worked closely with our Front End Developer to create a website which visually communicates Intrepid’s brand, whilst providing clear information on pricing and services.

Deviating from a blue which is associated with Intrepid Risk Management, Mark reinvisioned the brand identity of Intrepid’s Protection services, introducing a rich Gold and Black colour pallete which visually communicates the quality of service Intrepid Protection provides.

Following our best practice, our team came together to create a website which would tell Intrepid Protection’s story in a way that would maximise conversion rates, and is responsive across all devices.





Telling Your Story

Services (Pay Per Click Management)

We Position Your Brand, Create Your Story, and then Tell Your Story to the right audience.

A story can only be told to an audience that wants to listen. We are experts in digital marketing and through Pay Per Click Management, Search Engine Optimisation and Digital Advertising, we ensure your advertisements reach the right audience and are fully optimised for increased enquiries. We have recently launched Intrepid Protection’s Pay Per Click Campaign, directing traffic to dedicated website landing pages in order to maximise conversion.



Talk to the Team at RACER Marketing >