Our Work

Rebrand & New Website for FinCrime Protection

FinCrime Protection

FinCrime Protection Ltd, 'provides independent and bespoke consultancy services to protect you against compliance risk globally.'

Visual Identity Journey

Screenshot of website at tablet size.
Screenshot of website at desktop size.
Screenshot of website at mobile size.

The Story


Are you struggling to make your business’s story stand out from the rest?

Tyrone Griffiths, a financial crime specialist operating under the company and brand AML Assessment LTD approached us for our help to position his brand, create his story and tell it to the right audience.

What We Did

Positioning Your Brand

Services (Brand Positioning Workshop)

How do you Create Your Story, without fully understanding your brand and the message you want to communicate.

Through our brand positioning workshop, Tyrone worked closely with our expert brand consultants to create a brand positioning statement which would form his brand’s story.Our proven 7 step programme allowed Tyrone to position his brand in the minds of his customers. It helped Tyrone to understand the emotional pain points of his customers and resulted in a clearly defined brand message.

Our proven 7 step programme allowed Tyrone to position his brand in the minds of his customers. It helped Tyrone to understand the emotional pain points of his customers and resulted in a clearly defined brand message.

Through our brand positioning workshop, the AML Assessment LTD chapter was closed, and FinCrime Protection’s story was created.

FinCrime Protection

Protecting You from Financial Crime

Crime Costs and You Pay

Creating Your Story

Services (Brand Identity Design, Website Design & Build, Video Production)

In order to tell FinCrime Protection’s story, we needed to create it.

Our Brand Positioning Workshop allowed us to define FinCrime Protection’s story, and now it’s time to communicate that story visually.

Our Head of Creative, Mark has over 20 years experience in visual storytelling. Mark hand drew FinCrime Protection’s logo concepts, and after providing their team with a choice of concepts to build from, he then created their story with a full Brand Identity Design service.

This included a full Brand Guidelines document which acts as a visual storytelling guide for Tyrone’s team. The dos and do nots of FinCrime Protection’s Brand Identity

Our team then created a website which communicated Tyrone’s story whilst ensuring optimal compatibility across all devices. Following our best practice for Conversion Rate Optimisation, FinCrime Protection’s website has been laid out to clearly communicate their services, pricing and social proofing.

We then created video content for Tyrone through our Video Production services, including explainer and testimonial videos.

Telling Your Story

Services (Pay Per Click Management)

We Position Your Brand, Create Your Story, and then Tell Your Story to the right audience.

A story can only be told to an audience that wants to listen. We are experts in digital marketing and through Pay Per Click Management, Search Engine Optimisation and Digital Advertising, we ensure your advertisements reach the right audience and are fully optimised for increased enquiries.

We have recently launched FinCrime Protection’s Pay Per Click Campaign, directing traffic to dedicated website landing pages in order to maximise conversion.

What They Said

FinCrime Protection
Rebrand & New Website for FinCrime Protection
Mockup of iPhone.

Before and After

(Slide the handle)

Website screenshot after RACER worked on it.
Website screenshot before RACER worked on it.

Transform your online marketing!

Transform your online marketing!

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Your dedicated brand & marketing team

You have a business service or a product that you need other companies or people to find. You need to market your business or product to the correct audience. Our team with over 50 years experience can build a marketing campaign that will generate the leads you need.

What they need from you is a reason why they should relate, engage and buy from you. They need to know and buy into your Brand Story.
Dedicated brand & marketing graphic.

Integrity & Experience

We are a TrustPilot partner, Google Partners, registered with ICO and a NatWest sponsored award winning company as best B2B company in the Dartford Business awards


Looking for advice on how to market your company online? 
Please visit our Knowledge Hub for industry leading information.

300% return
or your money back*

Our customers have been getting back more than 3 times their investment in online marketing for over 4 years.

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*Terms and conditions apply to our guarantee.
For more information please contact us using the contact page or by clicking the green button above