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A small update from us regarding Covid-19.

We understand that many businesses, big and small, are being affected during this time. We specialise in ensuring your business can tell its story in the digital landscape and now has never been a better time to tell your story online.

We are operating as normal, however our team is currently working from home. You can still contact us on our office number and our services remain unaffected.

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We wish everyone the best during this time and stay safe.

From the whole team at RACER Marketing.

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Rebrand & New Website for FinCrime Protection

FinCrime Protection Case Study

Introduction

Are you struggling to make your business’s story stand out from the rest?

Tyrone Griffiths, a financial crime specialist operating under the company and brand AML Assessment LTD approached us for our help to position his brand, create his story and tell it to the right audience.


Positioning Your Brand

Services (Brand Positioning Workshop)

How do you Create Your Story, without fully understanding your brand and the message you want to communicate.

Through our brand positioning workshop, Tyrone worked closely with our expert brand consultants to create a brand positioning statement which would form his brand’s story.Our proven 7 step programme allowed Tyrone to position his brand in the minds of his customers. It helped Tyrone to understand the emotional pain points of his customers and resulted in a clearly defined brand message.





Our proven 7 step programme allowed Tyrone to position his brand in the minds of his customers. It helped Tyrone to understand the emotional pain points of his customers and resulted in a clearly defined brand message.

Through our brand positioning workshop, the AML Assessment LTD chapter was closed, and FinCrime Protection’s story was created.



FinCrime Protection

Protecting You from Financial Crime

Crime Costs and You Pay


Creating Your Story

Services (Brand Identity Design, Website Design & Build, Video Production)

In order to tell FinCrime Protection’s story, we needed to create it.

Our Brand Positioning Workshop allowed us to define FinCrime Protection’s story, and now it’s time to communicate that story visually.

Our Head of Creative, Mark has over 20 years experience in visual storytelling. Mark hand drew FinCrime Protection’s logo concepts, and after providing their team with a choice of concepts to build from, he then created their story with a full Brand Identity Design service.

This included a full Brand Guidelines document which acts as a visual storytelling guide for Tyrone’s team. The dos and do nots of FinCrime Protection’s Brand Identity

Our team then created a website which communicated Tyrone’s story whilst ensuring optimal compatibility across all devices. Following our best practice for Conversion Rate Optimisation, FinCrime Protection’s website has been laid out to clearly communicate their services, pricing and social proofing.

We then created video content for Tyrone through our Video Production services, including explainer and testimonial videos.


Telling Your Story

Services (Pay Per Click Management)

We Position Your Brand, Create Your Story, and then Tell Your Story to the right audience.

A story can only be told to an audience that wants to listen. We are experts in digital marketing and through Pay Per Click Management, Search Engine Optimisation and Digital Advertising, we ensure your advertisements reach the right audience and are fully optimised for increased enquiries.

We have recently launched FinCrime Protection’s Pay Per Click Campaign, directing traffic to dedicated website landing pages in order to maximise conversion. 


Talk to the Team at RACER Marketing >