Our Work

Brand Positioning and Website for Solar Power Specialists

Elco Group

Elco Group’s focus is on reducing energy bills and providing a green and sustainable future for generations to come, built on a combined experience of over 20 years in solar PV (Photovoltaic) and renewable energies.

Visual Identity Journey

Screenshot of website at tablet size.
Screenshot of website at desktop size.
Screenshot of website at mobile size.

The Story


Elco Group needed to review their marketing in order to place themselves at the forefront of renewable solar power installation. They needed to have an online presence that not only matched their aspirations but could attract commercial customers, looking to reduce their energy bills and their CO2 emissions.

What We Did

We undertook a brand positioning workshop with the client to unlock their core message, then translated this into a strong visual identity that clearly communicated the aspirations of their clients. We then built a high performance marketing platform on Webflow in order to deliver the message directly to that audience.

What They Said

Elco Group
Brand Positioning and Website for Solar Power Specialists
Mockup of iPhone.

Before and After

(Slide the handle)

Website screenshot after RACER worked on it.
Website screenshot before RACER worked on it.

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