How to find a competitor’s keyword

How to find a competitor’s keyword

Competitor keyword research is an easy way of finding relevant keywords for your business, which in turn can help you grow your traffic and increase your revenue. By finding your competitor’s keywords, you know what keywords you should be ranking for for the best results, as well as where the opportunities lie. In this post, you’ll learn how to find a competitor’s keywords, as well as how you can use this information to improve your SEO campaign.


If you have any questions while reading this post, or would like to outsource your keyword research or even your entire SEO efforts, feel free to send us a message or give us a call!


Two ways of finding keywords your competitor uses

Below are our two favourite ways of finding a competitor’s keywords. They’re in no particular order, so feel free to give each of them a go before settling for the method that you prefer.


1 – Keyword research tools

The first way to find a competitor’s keyword is to use a keyword research tool. Tools like SEMRush and UberSuggest are great for finding keywords your competitor is using, and most of them offer a free version that gives you some interesting suggestions without having to pay. Simply plug your competitor’s page or domain into one of these tools and they’ll show you what the page or domain is ranking for as well as estimate the number of visitors they’re getting on that page. They’ll usually also provide you with a difficulty score which can be a good indication as to how difficult a keyword is to rank for.


2 – Google keyword planner

Google keyword planner is a tool that pretty much everyone knows about. It’s mainly used for finding keywords to target using Google ads, but it does give you some interesting keyword suggestions for SEO too. To get an overview of some of the keywords your competitors are ranking for, simply plug your competitor’s website into the tool. 

Google keyword planner is a free tool that will show you some of the keywords your competitors are ranking for, as well as a rough estimate of the search volume these keywords get. When using the tool, please keep in mind that the difficulty score is based on ads and not organic search. Although these two tend to have a reasonable correlation, they’re not the same thing!

Why is it useful?

Competitor keyword research not only speeds up the keyword research process, but it also shows you where your opportunities lie. Using the right keywords can have a big impact on your website’s results, which in turn has a big impact on your bottom line.



Finding your competitor’s keywords is one of the easiest ways to find relevant keywords for your business. However, there are a lot of other steps that are involved when trying to find the best keywords for your brand. Steps like finding the search intent, gaging relevancy & ranking difficulty and manual analysis are all important parts of keyword research too. Doing basic keyword research is achievable to everyone, but the better the keywords need to be the more complex it gets.

If you’d like some help with your keyword research or would like to outsource your entire campaign, send us a message or give us a call. We’d love to get in touch and see what we can do for your business. 

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