Read Our COVID-19 Update

A small update from us regarding Covid-19.

We understand that many businesses, big and small, are being affected during this time. We specialise in ensuring your business can tell its story in the digital landscape and now has never been a better time to tell your story online.

We are operating as normal, however our team is currently working from home. You can still contact us on our office number and our services remain unaffected.

If you are struggling in the current climate, we are here to help. Call us on 01322 764400 to talk to a member of our team. Alternatively, we can arrange a video call via Zoom.

We wish everyone the best during this time and stay safe.

From the whole team at RACER Marketing.

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Knowledge Hub

Knowledge Hub

How do I get more Instagram Followers?

There are two main ways to gain Instagram followers, paid or organic methods, and you will need to decide what is most important to your business.

What is important to you? 

  • Increase of followers through paid fake methods to give the impression that your brand is popular.
  • Or a slow process of organic posting that gets real followers, real engagement, and establish a real community from a real person?

We know that the numbers are tempting but, spending money to generate fake followers can if done badly, either ruin your brand identity or your reputation as a business.

If you are looking to increase your followers organically, we have listed a few of the main methods to do this below.

Organic Posting Basics

Optimise your Instagram Business Profile Bio. 

Why? 

As simple as it might sound, an Instagram bio plays a critical part in building up your brand presence. 

It shows individuals what your identity is and what you sell. 

You can likewise utilise the same space to tell them what they should think about your business and its offering. 

At the same time, your Instagram Business Profile Bio will be the first one to greet your prospects, whether someone finds you through an Instagram Hashtag, so from the get-go, you should clench your potential consumer immediately. 

Moreover, Instagram allows you to add a clickable link for your website, making it easier for them to find out more about your services.


Use Relevant Hashtags

You can grow your audience through hashtags. If you plan effectively on what hashtag to put, it will be easy to increase the reach of your posts.

A hashtag is like your search engine optimisation but just on Instagram. 

This, in turn, can encourage audience interactions, which boost the chance of your page reaching a wider audience.

What you can do as well is to ride the popularity of trending hashtags of your niche or one industry that is close or similar to your brand.

A good example of this is last year's popular hashtag “#love” which is used by many businesses. 

You can also throw in some brand hashtags for variations in your campaign.


Post Consistently

The aim of posting regularly is to increase your brand presence, and if you lack consistency in this regard, then the Instagram algorithm will pick up on these large gaps and fail to show your posts as often.

If you really want that organic reach that you aim for in your brand presence, it should be visible at all costs.


From our research, here is the best time to post on Instagram: 

  • Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m
  • Best day: Wednesday
  • Worst day: Sunday

Summary

You cannot go wrong with posting regular,  authentic content about your brand. That’s when a company becomes more than just a name but a brand that people are loyal to and look to recommend.

If you need help on how to get more Instagram followers, get in touch and speak to the team at RACER Marketing today.