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Our weekly articles aim to educate business owners and marketing managers to make better investment decisions with their online marketing.

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301 Redirects: The Basics for SEO
SEO

301 Redirects: The Basics for SEO

The 301 redirect is one of the most commonly used redirects in SEO. Learn about 301 redirects, what they are and how they’re used to improve your SEO in this blog post.

Jun 14, 2022
Jon Pankhurst
What Should You Pay for SEO Services?
SEO

What Should You Pay for SEO Services?

Even though it doesn’t always seem to be the case, SEO is one of the most cost-effective methods for driving website traffic. Find out what you should pay for SEO services in this post.

May 10, 2022
Jon Pankhurst
Technical SEO: What it is and why it's important
SEO

Technical SEO: What it is and why it's important

SEO is a complex subject that is misunderstood by even the best marketers. This becomes even more evident when talking about technical SEO – something that most marketers choose to avoid completely.

May 4, 2022
Jon Pankhurst
What’s a Canonical Tag and How Do You Use it for SEO?
SEO

What’s a Canonical Tag and How Do You Use it for SEO?

The canonical tag is an important part of technical SEO, but it’s far from the most exciting aspect of it. Nonetheless, understanding how to use the canonical tag correctly is vital to good SEO.

Apr 26, 2022
Jon Pankhurst
The difference between local, national and international SEO
SEO

The difference between local, national and international SEO

The difference between local, national and international SEO may seem like a minor one, but there’s an important difference in the type of work that needs to be done, the difficulty and the investment

Apr 19, 2022
Jon Pankhurst
What are local citations? – Their importance in SEO
SEO

What are local citations? – Their importance in SEO

Local citation building has been an important part of local SEO for a long time now, but it’s not always clear to business owners what a citation is or why they’re so important.

Apr 11, 2022
Jon Pankhurst
SEO issues caused by faceted navigation and how to fix them
SEO

SEO issues caused by faceted navigation and how to fix them

Learn about faceted navigation and the SEO issues it can cause in this blog post, as well as how you can fix these issues!

Mar 8, 2022
Jon Pankhurst
What is pogo-sticking and how does it impact SEO?
SEO

What is pogo-sticking and how does it impact SEO?

Learn about pogo-sticking, how it impacts your SEO and digital marketing results, and what you can do about it in this blog post.

Mar 1, 2022
Jon Pankhurst
Google penalties – What are they and how do you check if you have one?
SEO

Google penalties – What are they and how do you check if you have one?

In this post, we cover what a Google penalty is, which different kinds of penalties exist and how to check whether you've been penalised.

Feb 22, 2022
Jon Pankhurst
Evergreen content – What is it and how can you take advantage?
SEO

Evergreen content – What is it and how can you take advantage?

Find out what evergreen content is and how you can reap the SEO and digital marketing benefits that it has to offer in this article.

Feb 15, 2022
Jon Pankhurst
Dofollow vs nofollow links – what’s the difference?
SEO

Dofollow vs nofollow links – what’s the difference?

Find out what the difference between dofollow and nofollow links are and why understanding this difference is so important for SEO.

Feb 8, 2022
Jon Pankhurst
How to measure SEO ROI
SEO

How to measure SEO ROI

If you can accurately measure the return on investment [ROI] on an SEO marketing campaign it will make your company more profitable within months.

Feb 4, 2022
Jon Pankhurst
How to get more customers for a trades business.
General Marketing

How to get more customers for a trades business.

In this article, we will discuss the main ways that trade businesses can grow their business online and the various marketing methods available to them.

Feb 3, 2022
Jon Pankhurst
Do exact match domains still work for SEO?
SEO

Do exact match domains still work for SEO?

Want to find out whether exact match domains still work for SEO? Check out this blog post where we cover partial match and exact match domains in depth.

Feb 1, 2022
Jon Pankhurst
What is duplicate content in SEO and how can it be prevented?
SEO

What is duplicate content in SEO and how can it be prevented?

Learn what duplicate content is, how it impacts your SEO performance and how it can be prevented in this blog post!

Jan 25, 2022
Jon Pankhurst
How Google crawls your site and its impact on SEO
SEO

How Google crawls your site and its impact on SEO

How Google crawls your site will impact your SEO ranking.

Jan 18, 2022
Jon Pankhurst
Why Should I Maintain My Website [In 2022]
Website Maintenance

Why Should I Maintain My Website [In 2022]

Website maintenance is vital to ensuring your website performs optimally and doesn’t hinder your overall marketing efforts.

Jan 8, 2022
Jon Pankhurst
What compels your prospects to choose your products and services?
Brand Positioning

What compels your prospects to choose your products and services?

The importance of emotional connection when creating a brand for digital marketing.

Jan 5, 2022
Mark Smallcorn

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What they need from you is a reason why they should relate, engage and buy from you. They need to know and buy into your Brand Story.
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